Amazon.com bought the Diapers/Soap site in March. It is looking like a solid move in continuing to build business - expanding their portfolio of sites and expanding economies of scale in categories they already sell.
Last week Wag.com launched part of the Diapers/Soap.com site adding a tab dedicated to Pet products. My dog was very excited about this and appreciated my first order of dog treats, which came with products from the other parts of this site (snack bars, razor blades etc. ), allowing a convenient purchase across multiple categories.
This new entrant in the online Pet supplies category is another sign of the growth of Ecommerce and Pet products category online. This category had 3 dedicated Pet product sites in the top 300 Internet retailers in 2010*. Those sites sold $257MM in Pet related products in 2010, +10% over 2009*. In addition Etailing grocers, Amazon.com, Walmart.com & others are vying for their share of this growing market. While the Pet products sales are hard to quantify from those sites, this could easily be a half a billion-dollar business online and growing double digit.
Not hard to understand why Wag.com just launched!
* from Internet Retailer Top 500 Guide
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